Namun apa yang mengejutkan kita adalah apabila syarikat yang kita kenal dan membesar bersama juga mengambil keputusan untuk menutup operasi. Atau apabila syarikat berprofail tinggi yang dilaporkan media tidak akan GAGAL, GAGAL.
AVON - syarikat multinational yang terpalik dengan scandal dan telah menjadi jenama terkenal di AMERIKA selama lebih 130 tahun juga tidak terkecuali dari mengalami kegagalan ...
Berikut laporan dari MoneyMorning.com :
Failing Company No. 2: Avon Products Inc. (NYSE: AVP)
The infamous beauty product giant, which was once a household name, is now seeing red.
The use of "Avon ladies," consumer-entrepreneurs who sell Avon products door-to-door, is no longer a viable selling strategy. The majority of women are no longer home all day to answer them.
Additionally, competition from other retailers is squeezing Avon out of the market. Retailers like Wal-Mart Stores Inc. (NYSE: WMT) and Ulta Salon, Cosmetics & Fragrance Inc. (Nasdaq: ULTA) offer consumers a way to purchase high-quality products without the middleman. Online retailers, such as Amazon.com Inc. (NYSE: AMZN), pose another threat to Avon. According to a 2015 survey by EMarketer, 73% of consumers describe Amazon as their No. 1 destination for beauty products.
"This trend for these traditional retailers points straight down," said our Global Credit Strategist Michael E. Lewitt. "The explosion of e-commerce, along with weak and/or increasingly selective consumers, makes traditional retailers' destruction inevitable."
Avon has experienced diminishing revenue and profit for the past five years. The company announced depressing Q3 results in September, when both top and bottom-line numbers fell short of Wall Street hopes.
While Avon struggles, this once popular company is in even worse shape… (Baca Laporan Penuh Disini)
Selain AVON, syarikat di USA yang tersenarai juga adalah Theranos, First Solar Inc., TripAdvisor Inc. dan Sears Holding Corp.
Namun ini belum muktamad. Sama-sama kita tunggu bila tahun 2017 menjelma, mungkin ya atau tidak, salah satu atau kesemua syarikat ini akan gulung tikar ...
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